Vertic transformed GE.com into a customer-centric experience. By combining insights, use of technology and simplistic design principles, the corporate website became an intelligent gateway to the GE universe.
The corporate website is becoming increasing important in connecting customers, prospects, career seekers and investors with the company. Reinforced by a DemandGen report showing that 70% of buyers indicated that the vendor’s website is the most influential touchpoint in their decision making, the .com must serve as a one-stop shop for everything connected to your brand.
According to Forrester, 67% of the buyer’s journey is now done digitally, therefore ABM programs have never been more critical in accelerating the decision-making process. Vertic has helped some of the largest brands digitally transform their demand gen and account-based marketing (ABM) strategies and how they go to market.
As we no longer go online, but live online, with multiple stages of buyers’ decision journeys being done digitally, the traditional offline and in-person event experience has evolved to be specifically tailored for the digital medium.
Our Marketing-as-a-service (MaaS) outsources the brand’s internal digital resources, meeting digital KPIs by executing marketing activities and accountability. We give strategic recommendations for the company’s digital activities and execute the necessary elements, such as content creation, SEO, data analysis, media planning and execution, campaigns, creative, web update, social media, and more.