Positioning what the brand stands for was yesterday’s mantra. Now the big idea is to entangle the brand and the user in mutually rewarding digital experiences. Think of Share-of-Life® as the depth of a brand’s involvement in the customer’s multi-screen day.
“The Share-of-Life platform® developed by Sebastian Jespersen and Stan Rapp, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics,” reports James McQuivey, VP and principal analyst at Forrester Research. “The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”
Weaving your brand into the fabric of your customer’s day. That’s how you gain Share of Life®.
The Share of Life® platform goes far beyond the Share of Wallet or even Share of Mind metrics. The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.
In a post-digital world, brands must gain Share of Life® to make a meaningful impact on customers and nurture deeper long-term relationships.
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