Share of Life

Weave your brand into the daily lives of your customers.

Our thinking

Are you leading today’s Customer Experience Evolution?

Our thinking

How to create a successful digital event.

Vertic enters a new era and is now part of the Globant family of companies!

Learn more
One of Vertic's digital strategists standing in front of a screen in a meeting room and presenting a slide with Intelligent Search Concept Examples to his colleagues.Tablet with screenshot of a digital event showing multiple speakers and event participants.A woman with a smartphone in her hand stands in front of a round panel with digital icons symbolizing the Share of Life marketing method.
Share of Life®

Today,
we no longer go online,
we live online.

Positioning what the brand stands for was yesterday’s mantra. Now the big idea is to entangle the brand and the user in mutually rewarding digital experiences. Think of Share-of-Life® as the depth of a brand’s involvement in the customer’s multi-screen day.

“The Share-of-Life platform® developed by Sebastian Jespersen and Stan Rapp, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics,”
reports James McQuivey, VP and principal analyst at Forrester Research. “The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”

Weaving your brand into the fabric of your customer’s day. That’s how you gain Share of Life®.

Learn more
Share of Life®
The Share of Life® platform goes far beyond the Share of Wallet or even Share of Mind metrics. The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.
James McQuivey
VP and principal analyst at Forrester Research
Our thinking

Our view on modern brands in a post-digital world.

View all articles