Client Overview
Merck & Co., known as Merck Sharp & Dohme outside the United States and Canada, is the world's seventh largest pharmaceutical company, with approximately 71,000 employees worldwide. The company is at the forefront of research to prevent and treat diseases that threaten people and animals – including cancer, infectious diseases, such as HIV and Ebola, and emerging animal diseases.
Technologies Applied
- WordPress
The Challenge
Enable Merck / MSD to portray their thought-leading position in healthcare through a simplified corporate website that focused on stories
The rules of the game for pharmaceutical companies are changing. It’s no longer about providing treatments in the form of products. Today, pharmaceutical companies need to earn their right to talk by delivering value through patient and physician support, disease awareness initiatives and more. This establishes a need for the corporate brand to take ownership across offerings, and drive authority and trust.
While Merck and MSD had responded to the increasingly complex set of requirements for this paradigm shift in healthcare, they had a digital ecosystem expanding in multiple directions. In the center was the corporate .com, which was not built to control the complex ecosystem nor the increasing number of stakeholders with differing needs, interest areas and health literacy levels.
With a focus to significantly reduce the amount of content, while creating a best-in-class user experience to connect with multiple stakeholders, Vertic was asked to support the team’s new strategy and creative experience for Merck.com and MSD.com.
