Today people no longer go online. They live there. Vertic has emerged as one of the thought leaders and marketing dynamos of this radical new way of life.
Meaningfulness is ingrained in everything we do. The “doing to” of one-to-one marketing is yesterday’s thinking. We practice meaningful one-with-one empowerment. Our creativity maintains a singular focus starting with insights drawn from a flood of Big Data. We make the product or service an integral part of the customer’s life online.
Vertic transforms the usual arm’s length relationships between brand and user into an “entangled twosome” with zero degrees of separation.
We are comprised of committed individuals, working seamlessly together with a clear purpose: to create meaningful experiences that earn Share of Life™.
Water bottles saved
In 2002, Sebastian Jespersen and Mads Krogh Petersen came together with a shared belief; through digital transformation, any firm could form a deeper and broader connection with customers than possible before. The dominant marketing trend of our time was destined to be gaining Share of Life™ with end users in cyberspace. The founders' background in management consultancy underpins the agency’s differentiation of seeing creativity and technology as mediums through which business objectives are achieved – rather than the focus of our work.
Positioning what the brand stands for was yesterday’s mantra. Now the big idea is to entangle the brand and the user in mutually rewarding digital experiences. Think of Share-of-Life as the depth of a brand’s involvement in the customer’s multi-screen day.
“The Share-of-Life platform developed by Sebastian Jespersen and Stan Rapp, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics,” reports James McQuivey, VP and principal analyst at Forrester Research. “The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”
Weaving your brand into the fabric of your customer’s day. That’s how you gain Share of Life™.