Digital Transformation

Technology for Good: How the COVID Era has changed the role of tech to unite humanity

Vertic.com

A year of hope​

Why Hope Is Key To Strategic Planning In 2021

Forbes

A year of hope​

Why Hope Matters Now, More Than Ever

Letter from the CEO

Vertic.com

Corporate Website

Designing a .com website in 2021- 5 trends your digital team should consider

Vertic.com

Share of Life

The Missing Debate

Advocating for a debate about our digital lives and introducing the idea about an 18th SDG: A Meaningful and Safe Digital Life.

Vertic.com

Healthcare

Virtual Congress Fatigue in Healthcare. Or is it really?

Vertic.com

Share of Life

What Can Video Game Companies Teach Us About Customer Relationships?

PlayStation vs Xbox - which brand has the winning strategy?

Forbes

Digital Strategy

A Checklist - For the Digital Road to Recovery

Now is the time for brands to innovate and rethink their relationship model and start to invest in further marketing digitalization. Get concrete recommendations for your next steps here.

Vertic.com

Share of Life

Digital innovation helps GAP take quantum leap in Japan

A curious and thought-provoking discussion on how retail brands can integrate themselves into the consumer’s everyday life through meaningful interactions.

Vertic.com

Digital Transformation

Why Creating A Safe And Meaningful Digital Life Is A Global Issue

Article in Forbes where Sebastian advocates for an 18th Sustainable Development Goal: A Meaningful and Safe Digital Life.

Forbes

Key Opinion Leader vs Key Online Influencer in Healthcare?

What is the difference between a Key Online Influencer and a Key Opinion Leader in Healthcare?

Vertic.com

Healthcare

Identifying & Engaging Key Online Influencers in Healthcare

How to identify and engage digital influencers?

Digital Branding

Rethinking the Road to Recovery

Most people believe that after the pandemic runs its course a “new normal” will take over. That is not quite right. It will look more like the next step in a digital revolution that’s been underway for decades. Read how to succeed in the Next Normal.

Vertic.com

Share of Life

Advocating for an 18th Sustainable Development Goal: A Meaningful and Safe Digital Life

Today, we don't just go online, we live online. Advocating for an 18th Sustainable Development Goal: A Meaningful and Safe Digital Life.

Share of Life

Who Do You Choose To Share Your Life With?

Can you have a meaningful relationship with a brand?

Vertic.com

Digital Strategy

How COVID-19 is rapidly changing customer expectations

Today’s brand leaders are realizing that to be “liked” is no longer enough. There must be a greater value exchange between brand and customer. Read how COVID-19 has changed customer expectations and behavior.

Share of Life

Nothing Normal About Getting Back to Normal

A POV and guide for how to rethink the relationship with the customer.

Share of Life

Lead With Empathy To Enhance Customer Experience

on what actions can companies take to close the customer-centricity cap, and how to use empathy to enhance digital experiences for their customers?

Forbes

Digital Transformation

Building a Community of “Belongers”

Smart marketers recognize that there will be a distinct “before” and “after” in consumer behavior as a result of the pandemic. You must start now to create the digital tools needed to embed your brand in the customer’s post-COVID life.

Vertic.com

Digital Transformation

Why closing the customer centricity gap has never been more urgent

Take the time now to identify and understand the new expectations of your customers, and how have their habits and priorities shifted during this time

Vertic.com

Content Marketing

Why B2B marketers love SEO

There has been a switch in B2B buying cycles, and in tandem with increasing responsibilities for ‘Buyer’s Journey’ excellence, our client marketers have also fallen in love with SEO.

Vertic.com

Digital Transformation

Talking to a friend is "personalisation" based on a life-time of shared memories

Data allows brands to talk to a customer as if (s)he was a close friend?

Vertic.com

Digital Branding

Rebuilding Brands After the Calamity

The Covid-19 pandemic, in just a few months’ time, has forever changed aspects of human behavior across the entire planet. It is destined to be the biggest event of our lifetimes. This is a POV about how to recovery as a brand.

Vertic.com

Multi Channel

Marketing roll out from Global to Local in the era of digital transformation

How to maximise the implementation of a HQ strategy at country level

Vertic.com

Digital Transformation

How to create a successful digital event

Considerations for how to create and execute a digital events strategy.

Vertic.com

Share of Life

What have the past 8 weeks revealed about your company?

Now the world has changed at warp speed, and we know that simply isn’t true. COVID-19 has forced us to conduct our business and personal lives in markedly different ways.

Digital Strategy

Rethinking personas for a post-COVID-19 world

The focus of persona development has to begin with a more digital analysis. If we live online, how can a brand capture more share of that life online.

Digital Transformation

"Digital First” launch of a new indication for a biologic therapy

It is essential for Biotech brands to understand how to comprehensively position digital as the center piece in the launch of new indication.

Vertic.com

Digital Transformation

Turn to Innovation for a Recovery Strategy

The current situation is a change agent expediting its progress and how your company reacts now will have an outsize impact on your future success.

Vertic.com

Digital Transformation

Change at Warp Speed

The Fab5 tech giants are in even better shape than before. Business for them remains robust.

Vertic.com

Healthcare

Short-, mid- and long-term To-Do List for pharma marketers in the wake of COVID-19

COVID-19 creates a new reality in Healthcare marketing

Vertic.com

Digital Strategy

Oncology, Diabetes, Stroke & COVID-19: What does it mean for the pharma marketer?

The data suggests that many patients are concerned about the social isolation and loneliness due to these various reasons.

Vertic.com

Digital Transformation

Marketing to the Rescue

Closing the gap between marketing and sales is more important than ever.

Digital Transformation

The Future Of B2B Events Is Now - 7 Things to Know

We will have evolved to a new definition of work – one that includes more digitally enabled decision-making.

Forbes

Digital Transformation

The Future of B2B Events is Now

When we will recover from the crisis response, we will have evolved to a new definition of work - one that will include more digitally enabled decision making.

Vertic.com

Digital Transformation

Digital Fall Back Strategy - in case of congress cancellation

The time is NOW for multi-channel engagement departments to prove the true potential of digital

Vertic.com

Share of Life

Davos – Super Bowl Disconnect

The disconnected CMO - CEO agenda.

Vertic.com

Share of Life

Great intentions at Davos, but what’s next?

Why social purpose also should be great business.

Vertic.com

Healthcare

First Impression Lasts – what it means for a pre-launch drug?

Understanding perceptions of the disease and treatments as well stakeholders via a digital observational study pre-launch

Vertic.com

Share of Life

Building A Business Model That Is Unique For You

We exchange data with travel booking websites like Expedia up until we travel. Yet, we share more valuable data and personal preferences during our stay at the hotel.

Forbes

Healthcare

How “Patient Insights” can be deceptive

Building Addressable Patient Profiles

Vertic.com

Share of Life

A Letter Exchange

A letter exchange on how the relationship between brands and consumers will evolve.

Vertic.com

ABM & Demand Gen

ABM: A Platform For Business Growth

The ABM discipline takes us back to the good old days before mass marketing. The problem before was simply that it could not scale across many accounts and an increasing number of stakeholders.

Forbes

Digital Branding

Branding In A Post-Digital World

Brands that have rocketed up the charts are entangling, a constant process of sustaining a meaningful two-way relationship with people.

Forbes

Healthcare

Next Generation Relationships in Healthcare

The relationship between Healthcare companies and Healthcare Professionals & Patients is tenuous. How and if can these relationships be future proofed?

Vertic.com

ABM & Demand Gen

A Successful ABM Program in 4 Steps

This ABM framework is designed to put marketing in the driving seat and provide customers with an automated yet individualized experience.

Vertic.com

Corporate Website

Three Corporate Website Trends That Elevate Customer Experience

What is your first touchpoint when evaluating a company? According to research from DemandGen , 71% of B2B buyers say that a company’s website is the most influential touchpoint when making a business decision.

Forbes

Share of Life

How Deeply Is Your Brand Embedded in Your Customers Cyberspace Life?

People no longer go online. They live online. Digital addiction rules and in our contemporary era, this means an entirely different business model is needed.

ANA

Share of Life

Still Relying on Engagement?

New waves of technologies are disrupting our lives. We are consequently modifying our ways of living and our interactions with brands. This environment of...

ANA

Share of Life

The Future Is Entangled

At the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person.

ANA

Share of Life

Purpose Is Not CSR, It's Just Good Business

In 2019, it seems as if every corporation has transformed itself into a “purpose-driven company.” Go to any corporate website, and you’ll likely come across a mission statement...

Forbes

Digital Strategy

Is your research leading to zero degrees of separation?

Any marketer will tell you that the first lesson in successful marketing is “know your audience.” Without question, today’s data-driven…

QRCA

Digital Branding

The 4 Rules of Successful Premium Branding

If a premium brand were a person, they’d be one of those obnoxious, self-centered types who is inexplicably likeable and somehow has three times as many friends as you

Corporate Website

Is the Corporate Website Still Relevant?

We are no longer going online. We are living online. Today, every company must think of itself as being digital to some degree.

ANA

Digital Transformation

Direct e-commerce business case?

What is the potential of a direct sales model via the digital channels? And what is the process of deciding on the “how” of Direct to Consumer e-commerce...

Vertic.com

Share of Life

10 Sec on Relationships - for Life and Marketing

Today most companies strive to be consumer centric. To be consumer centric we need to build a relationship with consumers.

Vertic.com

MAAS

System of Excellence in Marketing

Supporting Commercial Excellence and Operational Excellence through the Marketing Office requires a complex...

Vertic.com

ABM & Demand Gen

Are You Investing Enough In Your Existing Customers?

You can’t put a price tag on customer loyalty. In today’s fickle marketplace, where consumers are quick to shift their spending...

Forbes

Share of Life

Why are (most) patient-centric “beyond the product” solutions not successful?

At the most basic level, many digital “beyond the product” solutions sponsored by pharma fail because they are based on an understanding...

Vertic.com

Digital Transformation

Data and the rise to power of the B2B Marketing Office

It is all down to data. Ultimately, data is what fuels the movement of the Marketing Office from a top funnel, awareness driving...

Vertic.com

Share of Life

How To Go Beyond Engagement To Entanglement

Customer engagement is the main objective in today’s marketing campaigns.

Forbes

Corporate Website

Transformation: Corporate Brand & .COM in Healthcare

Product Brands, with Block Buster brands leading the pack, have always been the undisputed brand heroes in Healthcare companies.

Vertic.com

ABM & Demand Gen

Let's Reimagine The Sales Funnel

Marketing and sales teams have spent years trying to perfect the art of the traditional sales funnel.

Forbes

ABM & Demand Gen

Unleash The Potential of Account Based Marketing

Account Based Marketing (ABM) is the ‘new black’ in B2B. And no wonder, considering that it costs five times more to attract a new customer...

Vertic.com

Digital Transformation

Demise of digital in B2B marketing

To understand digital in B2B sales and marketing, view it as part of a wider societal transformation.

Vertic.com

ABM & Demand Gen

Account Based Marketing in the post-digital era

Account Based Marketing (ABM) is an obvious and potent discipline in business-to-business relationship...

Vertic.com

Content Marketing

Science & Art of Content Creation

With more brands serving up content, what do we need in the mix to get a bigger slice of the content-hungry market?

Vertic.com

Share of Life

Addiction and Morality in Marketing

Do you think the end-game of Marketing is to do Good? Here is one perspective.

Vertic.com

Corporate Website

Reinventing the .COM

Digital transformation enables corporations to refine, diversify and customize their product and service...

Vertic.com

Content Marketing

Search for Multi Channel Marketing in the Pharmaceutical Industry

Which channels should we be in; at which stage of the decision journey; with what content; and targeting who?

Vertic.com

ABM & Demand Gen

Medical Device Digital Lead Generation

As clinical staff increasingly is no longer the primary decision maker for medical devices purchases...

Vertic.com

Healthcare

ROI of Digital Strategy in Pharma?

How do determine ROI on a Digital Marketing Strategy in the pharmaceutical industry

Vertic.com

Content Marketing

Winning the Content Bake-off

Content marketing; content

Vertic.com

Digital Transformation

The Survival of Big Retail

Vertic.com

Healthcare

New drugs get one shot with the physician - reason & solution

How first patient experience impacts uptake of new drug in the market

Vertic.com

Healthcare

Virtual Congress Fatigue in Healthcare. Or is it really?

Vertic.com

Digital Transformation

Marketing roll out from global to local in the era of digital transformation

What global marketing teams excel at It is typically a routine job for the seasoned global marketing team to create global marketing campaigns...

Vertic.com

Corporate Website

Ranking corporate websites in the Chemical Industry

The chemical industry is diverse but is collectively facing a rapid commodization of conventional chemicals. New players, many of which...

Vertic.com

Corporate Website

Chatbots and the rebirth of a digital narrative

Bots are most valuable when they provide guidance, without demanding undeserved attention.

Vertic.com

Content Marketing

Do Patient Adherence Programs Work?

Patients, HCPs, Pharma and Payers all win when patients adhere to their prescribed medication...

Vertic.com

Corporate Website

Do you speak the Language of Layout?

The power of using conventions in interface design

Vertic.com

Healthcare

Do You Play Games?

What is the role for games in B2B marketing?

Vertic.com

Healthcare

Hallmarks of Rare Diseases & the role of Digital

Rare Diseases require a bespoke digital approach

Multi Channel

Healthcare Multi Channel Marketing in EU, US & Asia

Understanding the differences across regions in approaching digital in healthcare

Share of Life

Brands in the era of consumer empowerment — a perspective from Asia

Branding in Asia

Vertic.com

Healthcare

The power of email programs to engage HCPs

HCPs prefer info via personalized emails above sales rep visits

Vertic.com

Share of Life

5 Ways Marketing in OTC Differs from FMCG

Difference between OTC and FMCG products from a marketing perspective

Vertic.com