Share of Life

Digital innovation helps GAP take quantum leap in Japan

A curious and thought-provoking discussion on how retail brands can integrate themselves into the consumer’s everyday life through meaningful interactions. Sebastian Jespersen, CEO at Vertic moderates a conversation between Matthew Corin, general manager at GAP, Inc. in Japan and James McQuivey, VP and Principal Analyst at Forrester.

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Thought Leadership

Consumer Behavior Post COVID-19

A recorded video discussion between James McQuivey, VP Principal Analyst at Forrester; Morten Albæk, Philosopher and Founder at Voluntās and Sebastian Jespersen, CEO at Vertic.

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Digital Transformation

Change at Warp Speed

Years’ worth of disruption crammed into a few weeks. These are mindboggling days. We have watched the novel coronavirus crisis pull the plug on almost everything familiar in our lives.  Ordinary behavior became dangerous.  Life in the company of others shut down.

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Digital Transformation

The future of B2B events is now

Today, we no longer go online; we live online. As every company and every marketer re-imagines all facets of their digital ecosystems - from websites to social networking, from digital media and communications, to transaction processing that transcends the traditional functions of sales, marketing and customer service - it is also clear that an increasing part of our decision-making also now happens online.

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Account Based Marketing

Unleash The Potential of Account Based Marketing

Account Based Marketing (ABM) is the ‘new black’ in B2B. And no wonder, considering that it costs five times more to attract a new customer than to keep an existing one and 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.

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Our Thinking

Our View on a Digital World