Corporate Website

The Corporate Website Reimagined: Adapting to an Era of AI-powered Personalization and Dynamic Content Creation.

Elevate your corporate website with AI to deliver dynamic, user-centric experiences, embracing innovation for ongoing engagement and resonance with your audience.

Is reputation an unbreakable barrier for Chinese EV brands entering the European market?

The importance of reputation and the critical success factors for Chinese EV brands entering the European market.

Digital Transformation

Tapping into the Digital Transformation: A CMO's Guide to AI-Driven Authenticity.

AI-powered marketing: Its influence on consumer trust and actions for ethical AI implementation.

Digital Branding

Barbie Living in a Generative AI World

The success of Barbie The Movie’s marketing campaign spotlights the potential impact of generative AI in marketing.

Healthcare

A Transition From Sick Care to Healthcare

Digital collaborations and innovations with tech giants can empower individuals to make healthier choices, reduce disease burden, and transform healthcare for a healthier future.

Healthcare

3 Strategic & 8 Tactical Principles for Digital Event Execution in Healthcare

Mastering digital engagement at medical congress booths: Explore strategic and tactical principles for personalized visitor experiences, immersive technologies, and effective audience connections.

Healthcare

Sustaining Revenue for Established Products in Pharma.

Opportunities and challenges as regards marketing of an establish product in pharma

6 Key Principles for using AI in Creative Development

Learn how you can apply AI in marketing for creative, design, copy & graphics.

What Is the Matter With Dr. Smith?

How to influence drug prescription behavior

Thought Leadership

From Insights to Impact: The Influence of a Strong Thought Leadership Strategy

How to unlock the full potential of your thought leadership content and positioning the brand as a trusted advisor for employees and customers.

Digital Transformation

Living in the Age of AI: How Well Do You Know Your Life Partner?

As the use of Artificial Intelligence becomes increasingly prevalent in our daily lives, it is important to consider its potential impact on our well-being.

ABM & Demand Gen

Drive Growth with ABX (Account-Based Experiences)

Revise your account based marketing strategy and transform your marketing organization into a growth engine.

Digital Strategy

Dear CMO - are you ready to do more with less?

Doing more with less - How CMOs should rethink marketing priorities in 2023.

Healthcare

Elevating the Pharmaceutical Booth Experience: 8 Critical Missteps to Avoid for Maximum Engagement at Medical Congresses

Digital amplification of physical events is critical. However, despite we live digital lives, do not forget about the congress booth.

Healthcare

Twitter for pharma marketing in 2023?

Does Twitter remain the social media go-to channel for HCPs around congresses?

Thought Leadership

More Thoughts than Leadership?

How to do thought leadership right? Many leading B2B brands invest in thought leadership, but only some manage to cut through the content clutter.

Branding In A Post-Digital World

Digital branding: How Share of Life® helps brands make a meaningful impact and build deeper customer relationships.

MAAS

Super Bowl Advertisers are Dropping the Ball — and Missing the Big Play

Are Super Bowl Ads worth their heavy price tags? How to advertise in a digital world.

Healthcare

Digital and Patient Recruitment for Clinical Trials

How to deploy omnichannel for clinical trial recruitment.

Weaving the Fabric of B2B Marketing

What are the "threads" that make up strategic B2B marketing? And how can you weave them together?

Healthcare

Fighting for a Voice in Owned, Disease-Area-Specific Social Media Channels

How multiple healthcare brand teams can share and maximize the use of a single social media channel.

Digital Strategy

Are You Leading Today’s Customer Experience Evolution?

How to reduce siloes and align the customer and buyer journeys?

MAAS

A New Marketing Solution to Short Attention Spans? It’s as Old as Life Itself.

As attention spans shrink, how can marketers capture people's attention? The answer is storytelling.

Healthcare

Stages of Courage to Excel in Digital Pharma Marketing

Pharma companies must be extraordinarily careful not to transgress in their marketing and communications endeavors.

Healthcare

Compliance in Pharma Marketing: A Focus on Omnichannel.

How is omnichannel marketing affected by codes, laws and regulation in the pharmaceutical industry?

Healthcare

Omnichannel Product Launch in Healthcare – Past the Why to What & How

Omnichannel strategy in Healthcare - biotech, device and pharmaceutical companies

Digital Transformation

Can an Entangled Marketing® Model Enable a Brand to Survive in a Digital-First World?

Why do the world's largest brands fail to digitally transform?

Share of Life

Website Planet: Vertic Spotlight

Learn about Vertic's beginnings, evolution, and future.

Digital Strategy

2022 - The Year of Business Impact for Marketers

Why aren't CMO's KPIs in line with the rest of the C-Suite's? Here's how to achieve concrete business impact as a marketer.

Share of Life

Peloton: Looking Past a Pandemic Punchline

How will Peloton survive post-pandemic? If it doesn't embrace Share of Life, it might not.

Share of Life

Do You Think of Yourself as Intelligent and Sophisticated?

Can marketing actually influence someone's subconscious?

Healthcare

Creative Agency vs Digital Agency – a Dichotomy of the Past?

Are the tasks of the Creative Agency and Digital Agency mutually exclusive? And does that agency categorization make sense?

MAAS

Do Advertisers Really Want to Affect Our Dreams?

If dream-hacking could become tools of commercial manipulation.

Share of Life

A New Model for Bed-in-a-Box: Ruination to Reinvention.

Casper, once a digital marketing pioneer, has forgotten what made it successful. How to reinvent its digital marketing strategy to reclaim its past success.

Share of Life

Approaching COP26 - Consider a Practical Resolution

What can technology companies do to be creating more sustainably-focused consumers?

Healthcare

A Changing Omnichannel Agenda in Pharma

Biotech, Life Science and Pharma companies striving to get closer ties to doctors through owning First Party Data.

Multi Channel

Global to Local Marketing in the Era of Digital Transformation

How to maximize the implementation of a global marketing strategy at country level.

Share of Life

A CMO Climate Disconnect?

Consumers and organizations must work collectively to protect our planet. How marketing can positively shape consumer behavior for a better world.

Digital Transformation

Can Marketers Predict Business Outcomes by Discarding Old Metrics and Embracing Data?

Unlock Business Growth with Advanced Marketing Analytics. How data is essential to any strategic decision.

Share of Life

A New Model for Automakers: From Car Purchase to Lifetime Relationship

Creating Share of Life in the automotive industry.

Healthcare

A Digital First, Human-Centric, HCP Communication Approach for the Post-COVID Era

Why we need to go beyond scientific communication, product info and patient support.

Healthcare

Share of life™: 3 "obvious"​ insights & solutions pharma marketers ignore

How to create human centric relationships in healthcare.

Corporate Website

A Significant Shift in How Corporations Are Presenting Themselves to the World

Learnings from best in class corporate websites.

Digital Transformation

Why Creating A Safe And Meaningful Digital Life Is A Global Issue

Article in Forbes where Sebastian advocates for an 18th Sustainable Development Goal: A Meaningful and Safe Digital Life.

Digital Transformation

Technology for Good: How the COVID Era has Changed the Role of Tech to Unite Humanity

Technology has the power to change all of our lives. We must first ensure digital health and safety for all.

A year of hope​

Why Hope Is Key To Strategic Planning In 2021

The business of hope and how CMOs can lead the way.

A year of hope​

Why Hope Matters Now, More Than Ever

Letter from the CEO

Corporate Website

5 Trends for Designing a Corporate Website

The essential guide to building an effective website.

Share of Life

The Missing Debate About a Meaningful and Safe Digital Life.

Advocating for a debate about our digital lives and introducing the idea about an 18th SDG.

Healthcare

Virtual Congress Fatigue in Healthcare. Or is it really?

There is global digital fatigue. But the consequence need not be “virtual congress fatigue”.

Share of Life

What Can Video Game Companies Teach Us About Customer Relationship?

PlayStation vs Xbox - which brand has the winning strategy?

Digital Strategy

A Checklist For the Digital Road to Recovery

Recommendations on how brands can innovate and rethink their relationship model, while investing in further digitalization of marketing.

Share of Life

How Digital Innovation Helped GAP to Take Quantum Leap in Japan

A curious and thought-provoking discussion on how retail brands can integrate themselves into the consumer’s everyday life through meaningful interactions.

Healthcare

Key Opinion Leader vs Key Online Influencer in Healthcare.

What is the difference between a Key Online Influencer and a Key Opinion Leader in Healthcare?

Healthcare

Identifying & Engaging Key Online Influencers in Healthcare

How to identify and engage digital influencers in healthcare?

Digital Branding

Rethinking the Road to Recovery

Embracing the next normal: Succeeding in the evolving digital revolution post-pandemic.

Share of Life

Advocating for an 18th Sustainable Development Goal: A Meaningful and Safe Digital Life

The importance of creating a meaningful and safe digital life.

Share of Life

Who Do You Choose To Share Your Life With?

Learn how brands can have a meaningful relationship with their customers.

Digital Strategy

How COVID-19 Has Rapidly Changed Customer Expectations

Shifting customer expectations post-COVID-19: Evolving value exchange between brands and customers.

Share of Life

Nothing Normal About Getting Back to Normal

A POV and guide on how to rethink the customer relationships.

Share of Life

Lead With Empathy To Enhance Customer Experience

How companies can close the customer-centricity cap and enhance digital experiences through empathy?

Digital Transformation

Building a Community of “Belongers”

Adapting to post-COVID consumer behavior: Build your brand's digital presence now for the future."

Digital Transformation

Why Closing the Customer Centricity Gap Has Never Been More Urgent

Take the time now to identify and understand new customer expectations and how their habits and priorities have shifted.

Content Marketing

Why B2B marketers love SEO

There has been a switch in B2B buying cycles, and in tandem with increasing responsibilities for ‘Buyer’s Journey’ excellence, our client marketers have also fallen in love with SEO.

Digital Transformation

Talking to a friend is "personalisation" based on a life-time of shared memories

Does data allow brands to talk to a customer as if they were close friends?

Digital Branding

Rebuilding Brands After the Calamity

Navigate the Post-COVID consumer landscape: This is a POV on how to recover as a brand.

Digital Transformation

How to Create a Successful Digital Event

A framework to craft and execute a winning digital event strategy.

Digital Strategy

Rethinking Customer Personas for a Post-COVID-19 World

The focus of persona development has to begin with a more digital analysis. If we live online, how can a brand capture more share of that life online.

Share of Life

What Have the Past 8 Weeks Revealed About Your Company?

Adapting to a Transformed World: Navigating COVID-19's Impact on Business and Personal Lives.

Healthcare

"Digital First” Launch of a New Indication for a Biologic Therapy

It is essential for Biotech brands to understand how to comprehensively position digital as the center piece in the launch of new indication.

Digital Transformation

Embracing Innovation as a Recovery Strategy

The current situation is a change agent expediting its progress and how your company reacts now will have an outsize impact on your future success.

Digital Transformation

Digital Transformation: Change at Warp Speed

Navigating disruption: How the Fab5 are heading toward exponential growth in the locked-down economy.

Healthcare

Short-, mid- and long-term To-Do List for pharma marketers in the wake of COVID-19

COVID-19 creates a new reality in Healthcare marketing

Digital Strategy

Oncology, Diabetes, Stroke & COVID-19: What does it mean for the pharma marketer?

The data suggests that many patients are concerned about the social isolation and loneliness due to these various reasons.

Digital Transformation

Marketing to the Rescue

Closing the gap between marketing and sales is more important than ever.

Digital Transformation

The Future Of B2B Events - 7 Things to Know

We will have evolved to a new definition of work – one that includes more digitally enabled decision-making.

Digital Transformation

The Future of B2B Events is Now

When we will recover from the crisis response, we will have evolved to a new definition of work - one that will include more digitally enabled decision making.

Digital Transformation

Digital Fall Back Strategy - in case of congress cancellation

The time is NOW for multi-channel engagement departments to prove the true potential of digital.

Share of Life

Davos – Super Bowl Disconnect

The connection between two pivotal events, the World Economic Forum and the Super Bowl, that galvanize both business thinking and popular culture.

Share of Life

Great intentions at the World Economic Forum Davos, but what’s next?

Why social purpose can drive business success.

Healthcare

First Impression Lasts – what it means for a pre-launch drug?

Understanding perceptions of the disease and treatments as well as stakeholders via a digital observational study pre-launch.

Healthcare

Creating Patient Profiles: How “Patient Insights” Can Be Deceptive

Create addressable patient profiles by identifying and prioritizing needs and barriers with granularity.

Share of Life

Building A Business Model That Is Unique For You

How travel booking websites leverage data to foster enhanced customer relationships and establish unique business models.

Share of Life

A Letter Exchange

How the relationship between brands and consumers will evolve.

ABM & Demand Gen

ABM (Account-Based Marketing): A Platform For Business Growth

How ABM (account-based marketing) revitalizes personalized marketing strategies, overcoming scalability challenges to effectively engage multiple accounts and stakeholders.

Digital Branding

Branding In A Post-Digital World

How top brands are sustaining a meaningful relationship with their customers in the digital age.

Healthcare

Next Generation Relationships in Healthcare

The relationship between Healthcare companies and Healthcare Professionals & Patients is tenuous. How can these relationships be future proofed?

ABM & Demand Gen

4 Steps to a Successful Account Based Marketing (ABM) Program

An account-based marketing (ABM) framework that allows marketing to take a larger share of the sales funnel.

Corporate Website

3 Corporate Website Trends That Elevate Customer Experience

Leverage insights from these global website trends and design meaningful and memorable experiences with your customers.

Share of Life

How Deeply Is Your Brand Embedded in Your Customers Cyberspace Life?

People no longer go online. They live online. Digital addiction rules and in our contemporary era, this means an entirely different business model is needed.

Share of Life

Still Relying on Engagement?

New waves of technologies are disrupting our lives. We are consequently modifying our ways of living and our interactions with brands. This environment of...

Share of Life

The Future Is Entangled

At the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person.

Digital Strategy

Is your research leading to zero degrees of separation?

Any marketer will tell you that the first lesson in successful marketing is “know your audience.” Without question, today’s data-driven…

Share of Life

Purpose Is Not CSR, It's Just Good Business

In 2019, it seems as if every corporation has transformed itself into a “purpose-driven company.” Go to any corporate website, and you’ll likely come across a mission statement...

Digital Branding

The 4 Rules of Successful Premium Branding

If a premium brand were a person, they’d be one of those obnoxious, self-centered types who is inexplicably likeable and somehow has three times as many friends as you

Corporate Website

Is the Corporate Website Still Relevant?

Today, every company must think of itself as being digital.

Digital Transformation

Direct e-commerce business case?

What is the potential of a direct sales model via the digital channels? And what is the process of deciding on the “how” of Direct to Consumer e-commerce...

Share of Life

10 Sec on Relationships - for Life and Marketing

Today most companies strive to be consumer centric. To be consumer centric we need to build a relationship with consumers.

MAAS

System of Excellence in Marketing

Supporting Commercial Excellence and Operational Excellence through the Marketing Office requires a complex...

ABM & Demand Gen

Are You Investing Enough In Your Existing Customers?

You can’t put a price tag on customer loyalty. In today’s fickle marketplace, where consumers are quick to shift their spending...