Digital Campaigns & Account Based Marketing

Expand your customer reach. Grow your business.

We create personalized digital marketing campaigns and next gen Account Based Marketing programs that increase awareness, drive conversion, nurture loyalty, and grow revenue.

New behaviors.
New opportunities.

In the past few years, we’ve seen dramatic changes in the way B2B customers do business. More and more decision-makers prefer to do their own research and make purchases independently of sales. Businesses have a big opportunity to meet new behaviors and drive demand with digital campaigns and ABM programs. Vertic is recognized as a digital marketing thought-leader and has created campaigns for some of the biggest brands in the world. We use a unique combination of creativity and technology to develop innovative marketing programs that put our clients ahead of the curve and the competition.

Shape perceptions.  
Drive behaviors.  
Reach your business goals.

All effective communications start with a deep understanding of the customer. Whether you are promoting a product, increasing brand awareness, driving conversion, or encouraging a purchase, we leverage research and insights to create omnichannel campaigns that align with the customer journey while ensuring a seamless experience across touchpoints.

The future of ABM.

While traditional marketing campaigns cast a wide net, ABM programs target highly valuable accounts with personalized messaging tailored to a customer’s profile. It provides a way to connect with the right customer, at the right time, with the right message.

Many traditional ABM programs are so focused on targeting, they fall short of making a meaningful impact. Our next gen ABM program uses in-depth customer or prospect data and insights to serve up highly relevant and personalized content at every step of the customer journey. When executed properly, ABM is an opportunity to move away from engaging accounts to entangling with them on an ongoing basis. This is how we drive loyalty and retention and build long lasting relationships that earn a customer’s Share of Life®.

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Our work

Digitizing the sales funnel with a global ABM program.

Explore how Vertic helped Vodafone Business target key business decision makers with relevant content at each stage of their information journey using a next gen ABM program.

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Our thinking

4 steps to a successful
ABM program.

Put marketing in the driver’s seat and give customers an automated yet individualized experience. Read about our customer centric ABM program.

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Lawrence Lipworth

EVP of Client Engagement

Let’s connect.

We would love to talk about your business and discuss how digital marketing can expand your reach and grow your revenue.