Senior Digital Strategist, Data & Insights

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About Vertic

Vertic is a strategic digital agency dedicated to creating ground-breaking solutions. We are made up of individuals driven by creativity, innovation, and spirit. Vertic has offices in Copenhagen, New York, and Singapore and partners with major brands worldwide including Microsoft, LinkedIn, GE, Eli Lilly, Roche, Biogen, and GSK. Vertic is one of the 20 agencies globally listed in the 2022 Gartner Market Guide for Digital Agencies. At the end of 2022, Vertic was acquired by Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, enabling Globant to consolidate its global digital marketing network.

About Globant

A digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design and engineering meet scale. More than 26,500 employees and present in more than 20 countries working for companies like Google, Electronic Arts and Disney, among others. Named a Worldwide Leader in CX Improvement Services by IDC MarketScape report, featured as a business case study at Harvard, MIT, and Stanford, and a member of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

About the Position

We are looking for a digitally savvy and experienced colleague to join our team in New York and help us drive client projects through best-in-class data and insights.

The Insights & Strategy team helps build the foundation for Share of Life™ by identifying the key insights that will enable us to better understand the needs of our clients’ audiences. As part of the Insights & Strategy team, you will be part of generating insights and planning how best to activate the insights in marketing strategies that influence attitudes and behaviors.

We are specifically seeking candidates who can provide strategic guidance and develop comprehensive frameworks for digital marketing initiatives on a C-suite level. Thus, this position is not targeting candidates with specialized work experience in SEO, ad campaign management, and social media strategy. Previous experience in strategic planning at marketing agencies or digital consulting services and experience consulting with Fortune 500 companies is preferred for this position. If you are a thinker and a doer who is an advocate for transformational work, who takes an audience-first approach to data and insights, who prefers to be hands-on in the ideation of digital solutions, and are eager to work in a collaborative setting, then this role is for you.

The Senior Digital Strategist, Data & Insights is a team leader and creative problem-solver who will set direction, analyze data sets, and craft digital strategies for our clients from initial brief to execution—and, as a result, will drive tangible value for our clients, for their customers, and for the team at Vertic.

Key Roles & Responsibilities

Structure and analyze data sets from multiple sources (e.g., analytics, quantitative surveys, search) and identify clear insights and implications that provide direction for the overall strategy.
Develop compelling, data-driven strategies for improved CX that demonstrate tangible value creation for the client’s business and their customers.
Display superior presentation skills and convey expertise in presenting to clients.
Collaborate with cross-functional teams (e.g., UX, technology) to ensure that there is a red thread from insights and strategy to the creation and implementation of the solution.
Contribute to build strong and lasting relationships with clients, acting as a trusted advisor and creative problem-solver.
Collaborate with project management and new business to effectively integrate data-driven digital strategies into pitches and production plans.
Support and mentor more junior colleagues in executing similar projects and stay current on emerging digital trends to support analyses and client discussions.
Willingness to travel to client offices on an as-needed basis.

Desired Skills and Experiences

Bachelor’s degree in business, marketing or previous relevant experience in marketing and business intelligence or communications.
4-6 years working as a highly effective digital strategist at an inhouse digital marketing agency or consulting agency.
Prior experience of large-scale transformations at a global scale and reach.
A problem-solving mindset and ability to apply strategic thinking, including mathematical proficiency and ability to turn raw data into insights.
Strong experience in data analysis including Google Analytics, Search, and Social analysis.
Excellent quantitative and qualitative research skills
Strong strategy experience including gap analysis, digital ecosystem mapping, KPI framework, stakeholder profiling/digital personas, customer decision journeys, and content strategies.
Experience in developing frameworks to inform brand and marketing strategy
Experience consulting to VP and/or C-level clients, and comfortable providing clear strategic guidance to senior management.
Comfortable in ambiguity and able to provide clear direction to a collaborative, cross-functional team.
Excellent written and verbal skills as well as presentation experience – crafting visually appealing and impactful presentations with compelling narratives and storylines.
B2B industry knowledge within Healthcare, Technology and Professional Services companies preferred.

Benefits

100% paid medical, dental and vision insurance
100% paid maternity/paternity leave
Healthcare Flex Spending Accounts (FSA)
Group Life Insurance
Commuter Benefits
401k

The salary range for this position is $85,000 - $100,000 and is commensurate with experience.

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