Data is a two-way street
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Keynote at 2021 Cannes Lions
Every generation needs a radical new approach to marketing. Vertic is responding to Cannes Lions’ call for a creative revolution with a methodology called Share of Life®. Exclusively on-demand at Cannes Lions Live June 21–July 23. Available right here on July 26.
Weave your brand into the customer's daily life.
Watch our 2021 Cannes Lions keynote video. Now available to the public.
Crisis, disruption, comeback. Following a year of dramatic upheaval and uncertain outlook, the Cannes Lions International Festival of Creativity returned last June with a renewed sense of hope. Marketing leaders kicked off the festival with a bold new rallying call: How can creativity respond to crisis?
To inspire change, challenge conventions, and spark fresh, innovative thinking, Cannes Lions asked Vertic to deliver a keynote on the future of marketing. Watch our CEO, Sebastian Jespersen, and marketing legend Stan Rapp discuss a radical new methodology called Share of Life®.
The festival highlighted our keynote as one of the must-see talks at Cannes Lions 2021. Explore some of the core ideas below and discover what all the industry leaders have been talking about.
Begin your journey
Crisis, disruption, comeback. Following a year of dramatic upheaval and uncertain outlook, the Cannes Lions International Festival of Creativity returned last June with a renewed sense of hope. Marketing leaders kicked off the festival with a bold new rallying call: How can creativity respond to crisis?
To inspire change, challenge conventions, and spark fresh, innovative thinking, Cannes Lions asked Vertic to deliver a keynote on the future of marketing. Watch our CEO, Sebastian Jespersen, and marketing legend Stan Rapp discuss a radical new methodology called Share of Life®.
The festival highlighted our keynote as one of the must-see talks at Cannes Lions 2021. Explore some of the core ideas below and discover what all the industry leaders have been talking about.
Begin your journey
A lot of bold, powerful work competed at Cannes Lions this year. But what will truly make a lasting impact? The bottom line is that people disengage as fast as they engage. In today’s digital-first world, companies need to embed their brand into the customer’s daily life.
Sebastian Jespersen, CEO
When the crisis hit, businesses had to quickly solve for a distributed workforce. Learn how Share of Life® helped Dropbox insert their brand into the customer’s workday and transform the way we work.
Stan Rapp, Godfather of one-to-one marketing
Purpose and responsibility were big themes at the Cannes Lions 2021. While crisis may have inspired companies to do good, are they really committed to making a difference?
At the heart of this new era of hope is a renewed relationship between customer and brand. A paradigm shift is taking place. ‘One-to-one’ marketing is now moving towards ‘one-WITH-one.’ By creating a shared sense of purpose and a more meaningful, two-way relationship, customers and brands can work together to inspire change, prosperity, and possibility.
How do brands become an essential part of a customer’s everyday habits? By helping them realize a passion and achieve their goals, brands can gain a Share of Passion and nurture an intertwined relationship with customers.
At the heart of this new era of hope is a renewed relationship between customer and brand. A paradigm shift is taking place. ‘One-to-one’ marketing is now moving towards ‘one-WITH-one.’ By creating a shared sense of purpose and more meaningful, two-way relationship, customers and brands can work together to inspire change, prosperity, and possibility.
By putting into action the guidelines of C.R.E.E.D, companies can start making the brand a vital part of a customer’s digital life. Learn how legacy car brands can use this framework to survive the disruption that is currently taking place in the automotive industry.
James McQuivy, Principal at Forrester
James McQuivy, Principal Analyst at Forrester
People want businesses to be transparent about data. How can brands use data to foster deeper, more mutually beneficial relationships?
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Learn MoreThe pandemic fundamentally changed the needs and behaviors of customers everywhere. In order to solve disruption, some companies managed to insert themselves into the lives of customers like never before. Discover the 5 companies that are closest to practicing what we call #ShareofLife.
