ROCKWOOL GROUP is the world’s leading manufacturer of stone wool insulation.
As a world leader in thermal insulation, ROCKWOOL GROUP was part of a traditional and slow moving B2B industry, relying on traditional sales models and outlets. To effectively and efficiently scale into new markets including consumer ones, as well as competing with known and unknown competitors, a new digital model was needed.
Our industry-leading digital universe will deliver personalized interaction that's data-driven and customer-focused. The goal is to build a customized journey generating leads and achieving true zero-degree of separation with all users.
Vertic provided an end-to-end digital strategy and implementation of ROCKWOOL GROUP new marketing platform. Some of the platform's prominent features are:
An intelligent search functionality that predicts the user's intent and structures the search results according to the user's known information needs.
The use of AI allows the platform to continuously evolve by creating new user journeys that will shorten the users decision journeys
Over time the platform and its features will provide insights that can be leveraged for future innovations and platform optimizations
Rocky humanizes the information seeking process by prompting a dialogue, which enables users to be guided to the right information across the entire ecosystem
Leveraging DemandBase enables a personalized experience based on the user's segment data, previous content engagement and digital behavior. Further, use of self segmentation enables the platform to dynamically tailor content.
The new digital universe has accelerated ROCKWOOL GROUP's commercial excellence through three elements; digitizing customer service through chatbot and enabling scale, generate demand and leads through form submission, and enriching sales process with stakeholder insights and data.
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