HOPE is the theme for 2021 — a year that will start with continued turbulence and challenges, but one that has a silver lining with a vaccine which will bring about greater predictability and new breakthroughs. Hope is also essential to our business and to brands; it creates a stronger Share of Life®. Who would want to share their life with a brand that doesn't authentically provide hope, especially now? Even the UN Sustainability Goals must ladder up to something greater than their individual missions.